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WELLAND STUDIOS

Website build, copywriting and SEO

The Brief 

Create a classic website that radiates warmth. Targeting new parents, families, and newly engaged couples, the website and brand needed to reflect the soft and natural photography style Welland Studios has created over the years.

New Website Design

Once the brand colours and logo had been agreed, we got to work on designing the website. We needed it to be extremely user-friendly, especially on mobile, while keeping it quick despite having to showcase plenty of high-quality imagery. 

The teal green was chosen as a striking yet inviting colour that created a lovely contrast with the black and cream secondary colours. It also fits closely with Welland Studios' earthy and natural brand.

Part of Welland Studios' brief was to ensure the website performed well on Google. Until now, they had been relying on social media to build up their client-base but with a vision to expand, they needed to reap the rewards of online search engines. We produced all the content for the website with an aim to hit target keywords and used them where necessary. 

Over time we have continued to expand the website with keyword-focused content, both location-based to increase local SEO results, as well as blog content to increase brand awareness across a range of search topics.

SEO & Copywriting

Additional Marketing Tools

To accompany the rebrand and new website, we also designed and created a number of business assets and templates including, social media Q&A graphics, business cards, event cards, gift vouchers and other advertising material. 

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